“Great stories happen to those who can tell them.”

Ira Glass

Hi, I’m Chris.

I love great stories. Stories like Back to the Future and Star Wars made my eyes wide as a kid and I’ve never stopped trying to tell stories that would inspire, engage and motivate others. In the end, that’s what marketing is all about. In today’s digital word, yes, marketing is about performance metrics and results. But no piece of marketing creative will ever be successful unless it tells the right story.

In college, I thought I wanted to be a Mechanical Engineer. I’ve always loved cars and dreamt of one day working in the automotive industry. As I studied and interned in engineering I discovered a new passion, marketing and story telling. I changed my major and never looked back. I’ve worked at ad agencies and I’ve worked on the client side for over 8 years at Navistar, a large B2B commercial transportation company. I love creative work.

Launching the most driver centric truck on the road.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 
We just set a new standard for driver appeal, uptime and fuel efficiency with our new on-highway tractor, the International LT Series.

Passion Projects.

 
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CREATR: A brand for the modern mobile creators.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 
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Presentation design.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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From content marketing strategy and human centered design to staying positive and pursuing happiness, I discuss all these themes in my blog.

Get inside my head!

 

Get inspired.

Here are a few of my favorite videos.

 
 
http://www.ted.com Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the dom...
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His...
At this year's Game Changers Summit Keynote, Gary spoke to a group of lawyers about how they can raise awareness for their services to potential clients and ...